Nick Denton likes his blogs a bit dark. But his readers seem to disagree. io9, Gawker Media's sci-fi blog, has been its most successful launch to date, with 750,000 pageviews, followed closely by Jezebel. Shiny, happy futurism and go-girl feminism sell better than bleak wit and sardonic jabs at the powers that be.
Nick Denton likes his blogs a bit dark.