A professed goal of Jimmy Wales's for-profit venture, Wikia, is to eliminate spam from search results. But it's reputation on Wikipedia may not help. Users of Wales's online encyclopedia have deemed the entry on his new startup as spam: "This article reads like a news release, or is otherwise written in an overly promotional tone." With Wikia and Wikipedia so closely linked, it's no surprise that volunteer editors would be optimistic about the new search engine. One wonders how long the "Criticism" section for the entry on Wikia will go empty.