Sony Has Seen The Future, And The Future Is Godzilla Ringtones

Drunk on power after slaying the HD-DVD dragon, Sony rolled into CES `08 with more confidence than Colin Farrell after a couple of key bumps. Eager to gloat but unwilling to pay huge appearance fees, they trotted out Leonard Maltin (the poor man's Roger Ebert) and Dean Devlin (the homeless man's Jerry Bruckheimer) to shill discuss the impact that Blu-Ray will have on the filmmaking process. The two spent a few minutes lamenting the demise of the in-theater viewing experience before launching into orgiastic praise of all things Blu-Ray. After explaining that "home video is no longer an ancillary market, now it's a PRIMARY market", Dean Devlin dropped a radioactive bomb on us.

According to Devlin, those people who own a Sony Blu-Ray™ device "will now be able to see Godzilla as we always intended." We laughed out loud, only to quickly learn that it wasn't a stand-up performance. While we appreciate the marketing rationale on a certain level (we suppose it makes sense to try and capitalize on the American public's renewed interest in giant lizards rampaging through lower Manhattan), we can't help but wonder why Sony picked Godzilla from their massive library to push their blazing new format on the masses. We can only assume that Joe Roth's Tomcats must've been unavailable. It didn't stop there, though. Those who own a PlayStation 3 and buy the Godzilla triple-dip will be able to send Godzilla-branded ringtones ("Roar" AND "Growl") over The Internets to their friends ... for free! Kill us now.

Sony Has Seen The Future, And The Future Is Godzilla Ringtones