Before the holidays, AOL products chief Kevin Conroy urged employees to send a form letter to their friends, family members, and business contacts talking up AOL's new products. "Team, excitement about the work we are doing ... starts with each one of us," Conroy emailed. His topdown directive did not spark any bottom-up fervor, it seems, as he had to forward the message again on Friday, asking employees for examples of get-out-the-users emails they'd sent. The full memo:

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