Don't pretend the low ratings for Sunday's 60 Minutes segment about Facebook say anything meaningful. Tech blog Silicon Alley Insider concluded that the world at large doesn't care about Facebook, but that's an unfair assumption. The awkward interview with site founder Mark Zuckerberg and a description of a site mostly geared toward college students may not have been the best material for the show's aging audience, but how many of them were even tuned in after the preceding segment, which explored rape and genocide in the Congo? It feels good to draw an obvious conclusion — Surprise! Old people don't care about Facebook — and I can sympathize with anyone squeezing a blog post out of a fake analysis. But the exercise is utterly useless when there's a more obvious answer.
UPDATE: Oh yes, maybe it was the NFL playoffs! There's always a more obvious answer, especially for those of us who only hear about spectator sports when our pilot announces a game score as we touch down in SFO.