• By Jordan Golson
    Jan 15, 2008 5:12 PM 2,133
    more about

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    MacBook Air ad campaign a copy of Digital campaign from years ago

    A tipster writes in after seeing the MacBook Air advertisement with the uber-thin notebook removed from a manila envelope:

    Way back when, DEC (Digital Equipment Corp) unveiled a really thin laptop (was it one of the Hinote machines?). Anyway, they had a TV ad that went something like this:

    - man puts briefcase on a table
    - opens the briefcase
    - starts taking stuff out: papers, folders, etc.
    - finally the briefcase is empty
    - he reaches into the little pocket on the inside cover of the briefcase
    - takes out a manila envelope (10x13 mailer)
    - rips open the envelope
    - takes out the DEC laptop and puts it on the table

    Sound familiar?



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