Google.org, Google's for-profit charity, announced all kinds of new initiatives today. The short version: health, climate change, good government. The basic idea, as MarketWatch notes in a video report about the project, is to approach "giving" like a venture capitalist. Thing is, Google's only "investing" about 3 percent as much as the Bill and Melinda Gates Foundation. No matter, says Google's Larry Brilliant in this clip.

Far more important than the amount of money you put in is the way you nurture the work that you do. The way you conceive it. The way you think about it strategically. The people that you get to work with to, ah, to tackle a problem.
Aren't you supposed to feel better about a company when it gives away $2 billion?