So rarely do the executives who strike deals have to execute them. The hard work of fitting acquired companies together is usually left to less-glamorous grunts. How satisfying, then, to see Jon Werther, recently in charge of business development at AOL, made responsible for "integrated operations". Werther will have his hands full shaping AOL's numerous online-advertising acquisitions into the new Platform A business. Specifically, we hear that the folks at Advertising.com, AOL's third-party Web-ads network, loathe the newcomers from Tacoda. Good luck with that, Jon.