Barely a year after its launch, MTV is shutting down Flux TV. The U.K. channel was the network's attempt to bring social media to the telly. Users determined which music videos the channel would broadcast, as well as upload their own media. But alas, the audience, used to sitting back and being fed entertainment, didn't care to lean forward. Which brings us to Current, the San Francisco-based cable channel founded by Joel Hyatt and Al Gore.
Current has certainly been met with a lot of acclaim, but it's also entirely dependent on users (and journalism students) remaining interested in the project. If something as everyman as music videos couldn't command a younger generation's attention, will Current maintain a steady stream of fresh content — and viewers?