My all-time favorite was the EDS Cat-Herding spot, a couple of years before the one with the squirrels... hilarious.

how can you leave out the britney/beyonce/pink pepsi gladiator commercials?

budwesier 9/11 commercial: best ever.

WOW, a 21 year old commercial featuring Jimmy Mac! Awesome thanks.

I think my fave all time was the monkey riding the horse past all the storefronts of failed dot coms, tho I don't remember who it was for.

@bessmarvingirldetective: And didn't MJ set his hair on fire for Pepsi?

Ummm, Independence Day?

terry tate is woefully underrated. you kill the joe, you make some mo'. that ain't new, baby!

Ahh yes the Britney Pepsi commercial. Didn't she get paid some insane amount for that?

Last time the Giants were in the Super Bowl, by the way, the halftime show was Aerosmith and Britney, and she absolutely nailed "Walk This Way".

BRIT! I MISS YOU! COME BACK TO US!

I despise advertising, but I do like monkeys.

Isn't Paula Abdul doing the halftime show this year? Wow. That should be really great. (CodePink stares into space with dead, dead eyes.)

Oh,wait, Tom Petty?

The Terry Tate one is awesome.

@CodePink: CUT! Good job with the eyes, but your words were enunciated too clearly. Try again. ACTION!

youtube is having a commercials channel, i think.

@IndianSlipper: fo' sho'. never been the same since

I feel so bummed for that poor robot. OH IT WAS A DREAM!

Yeah, Terry Tate. The man is awesome, him and Goulet would have made the very best commercials / sitcom.

@bessmarvingirldetective: Oh, man, I couldn't disagree more. I couldn't stand those Budweiser commercials exploiting 9/11. Same goes for #22 on this list. Donate your fucking ad money to the USO or a veterans' group if you're so thankful for the troops, Anheuser, don't try to link their heroism to your beer-flavored water.

And I REALLY hated that Halliburton commercial where that soldier in Iraq finds out that he just had a baby girl, thanks to Halliburton for some reason. Congrats, dude! Too bad you were killed two days later driving around a KBR truck with no armour.

Boston Sucks! (oh wait, I'm not a Yankee fan)

can we get some dates on these? or are the curious expected to do that research themselves?

and how depressing is the christopher reeve one? apparently we cured AIDS three years ago! casual sex for all!...and cancer? pshaw, that's so 2006.

Didn't Michael Jackson set his career on fire trying to get on this list?

@KarenUhOh: ZING!

@CheapCynicism:
So Halliburton fucked his wife too?

Tabasco mosquito commercial is one of the only ones I actually remeber.

Yay! Thanks for doing this!

@meerkat: Oh, the cat-herding spot was BRILLIANT. The scratched-up cowboys!

My all-time #1 isn't even on the list: the FedEx "10 Steps" ad with the 10 elements that every Super Bowl ad must have... including "8. Product Message (optional)"

@eastvillageidiot: Why you gotta be so negative all the time?

@CheapCynicism: oh i totally get what budweiser was trying to do but at least they only aired it once. i just remember sitting there with tears in my eyes. hey, i was still raw back then.

Terry Tate and Reebok -- Best. Commercial. Ever. "Hi Gladys!!"

@meerkat: I loved that one!

The Kevin Federline commercial was pretty good, too. It'll be interesting to see what the commercials are like this year.

@meerkat: Yep. And of course they cut corners on the condom, so...baby girl.

@bessmarvingirldetective: You just need to hone your anti-business sentiment more. You'll know you're there when you resent the company that makes your favorite soft drink for forcing you to give it money.

Great list, but where's the Bud Bowl?

Awful list. Favors last few years too heavily. No Michael Jackson, no Madonna, no "Cat Herding."

Great list, but where's the GoDaddy hottie? My favorite is the Career Builder Monkey ad. I didn't see any ads this year since I was lucky enough to find cheap superbowl tickets on swickets.com and went to the superbowl.

Watching the superbowl for the commercials is more of a national pastime than watching the game.