Glam Media raising a round — but far less than it hoped for

Samir Arora, the Valley's most talented flim-flam artist, has convinced investors to put in a fresh round of financing into Glam Media, his online-ad network. The deal could be announced as soon as tomorrow. The amount raised: Between $30 million and $100 million, we hear, valuing the company at as much as $400 million. A lofty figure, given Glam's scant sales — but Arora had sought a $200 million round, and a valuation in the range of $800 million to $1 billion. The premise of that valuation: The 25 million monthly visitors to sites in Glam's network, many of them female. But investors likely figured out that Glam doesn't own most of the sites those people visited.

The diminished financing must be a disappointment to Arora. But it also could be a comedown for the crowded ranks of investment bankers working the deal: Allen & Co., Bank of America, Credit Suisse, and Deutsche Bank are all involved, we hear. Split four ways, the commission on the shrunken deal likely won't pay many bonuses. (Note: Glam represents some sites which compete with Jezebel, a women's blog published, like Valleywag, by Gawker Media.)