• By Hamilton Nolan
    Jan 31, 2008 4:24 PM 1,940
    more about

    #5wpr

    Ronn [sic] Torossian, Honest Man

    Ronn [sic] Torossian's Rowdy Labor Department Run-In (Updated)

    Labor Troubles at 5WPR?
    read more: #strategisms, #5wpr, #superbowl, #weatherproof, #ronntorossian

    "We are under the impression that the entire world is borderline A.D.D."

    NFLmedia.jpegDumb in a cunning way, or just regular dumb? Ronn [sic] Torossian's PR firm, 5WPR, sent out a grammatically challenged press release about its client's plans to run a two-second Super Bowl commercial, consisting only of the word "Weatherproof." An hour later 5W sent out a retraction, because it became clear that two-second time slots in the Super Bowl are, surprisingly, unavailable. But then the stupid stunt got picked up all over the place. Brilliant? YOU decide. Full release, and retraction, after the jump.

    5wSBrelease.jpeg

    5wSBretraction.jpeg


    Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.