Wacky entrepreneur-turned-egoblogger Jakob Lodwick has vowed that from here onward, he'll reveal "less, not more" about his life online. A wise move that would prevent him from, say, deleting entire blog entries as soon as they're reported on. Buried deep within his Normative nonexplainer is his new philosophy of revealing "a morsel" rather than his whole "lunch" because he's learned some sort of lesson. The real reason? Without Julia Allison, he's just not that interesting.