You didn't think that two-second mention of Diet Snapple in Sarah Silverman's "I'm F*cking Matt Damon" video would get away without being turned into a crass PR ploy, did you? Today Snapple's PR firm finally got around to watching the the thing, and put together a faux-apologetic letter to talk show host Jimmy Kimmel, Silverman's boyfriend. Given that the video came out five days ago (which is ten YouTube Years), they should have moved quicker. Or had a better idea. The beverage corporation's full note to Jimmy— and the world—after the jump.

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