Yesterday Adweek, the Nielsen-owned trade magazine that competes with Ad Age, relaunched both its print edition and its website. Its ad campaign (natch) scored respectful coverage from New York Times ad beat guy Stuart Elliott, who goes on and on about its funny ads, and quotes executives explaining how changing technologies, attitudes, the interweb, blah blah blah make it just vital to relaunch the "weekly" at this time&mdash with only 36 issues per year. Not mentioned, though, either in Elliott's article or in the cheeky ads, are Adweek's staffing problems; at least nine editorial staffers have left in the past two years, and less than half have been replaced. Some of that exodus was made up of people who decided they simply couldn't continue to work with Adweek editor Alison Fahey. Why? Well, she's not one for being overly complimentary. Take, for example, the way she chose to motivate all her reporters last fall as they were scrambling to finish a long-forgotten assignment on time; One got the carrot, the rest got the stick. Full email after the jump.
[Redacted], thank you for completing this task, you win two extra days off.
The rest of you have until Monday at 10 am SHARP. For each agency profile
missing, the designated writer will be given another chance to make
deadline by receiving three new agency profile assignments that will be due
[Redacted], please go into the TOP50 file at 10 am and compile a list of what
is in there. I have the list of unassigned agency profiles that we will be
doling out Monday at 11.