Inexplicable EndorsementsHamilton Nolan2/07/08 2:43pmFiled to: MarketingBig MoEarnhardtIncongruityAdvertisingNascar24EditPromoteDismissUndismissHideShare to KinjaToggle Conversation toolsGo to permalink This image was lost some time after publication. NASCAR driver Dale Earnhardt, Jr. lends his face to a candy bar called "Big Mo'." That's correct. [AV Club]Reply24 repliesLeave a reply