Sam Lutfi Hires Publicist And Cheesecake EntrepreneurSome free PR tips for Britney Spears manager and tormenter Sam Lutfi: If your new publicist has a logo that looks like he stole it from "The Colbert Report," he is not legit. If your new publicist has an aol.com email address for professional use, he is not legit. If your new publicist bills his one-man shop as a "Worldwide Public Relations Company," he is not legit. And, especially, if your new publicist advertises himself as an "actor, model, and entrepreneur (C'est Cheesecake TM)," he is not legit. Then again, Sam Lutfi's not very legit either. They'll make great media together. After the jump, his new PR professional Michael Sands expounds on the circumstances of his hiring, and compares Britney's crazy medication troubles with those of his ex-wife. Pure class.