Electronic Arts is learning to ask questions like "What is your sex song?" and "Hottie" requests. That's right, the videogames giant is leaping into the world of Facebook applications. Former EA Los Angeles general manager Neil Young is in charge of a "stealth division" believed to be EA Blueprint, which will develop and publish games to social networks. At least someone who knows what they're doing will be making games for the network. But if these rumors pan out, this at least sheds a bit more light on the threatened shutdown of Scrabulous.
EA has the rights to make digital copies of Hasbro games, of which it announced a slew this morning. It's also stepping into Scrabulous's ultrapopular arena. As EA Hasbro general manager Chip Lange told me late last week, Electronic Arts wants to get each Hasbro title onto as many platforms as possible. Even if that means sticking us with more useless application requests from friends.