Just 6 percent of the online population accounts for the majority of the clicks on banner ads, according to new research. These clickers tend to be males between 25 and 44 years old making under $40,000. Just like the guy pictured here. According to studies, his cohorts like auction, gambling and career sites. But he's not a big spender. Maybe there was something to the way we bought ads before we paid by the click? (Photo by Dylerpillar)

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