Gawker
Marketers are enthusiastically placing lickable ads in all types of magazines these days, disregarding the fact that that's just nasty. Do we really need to lick a page in a magazine to get the point that Welch's grape juice tastes like grape juice, or some chemical simulacrum thereof? "It's a little bit unsanitary, perhaps," one ad guy tells the Wall Street Journal. No shit, man. But we don't need any fancy agencies to hook us into this trend, anyhow; we're experimenting with our own lickable ad:
LICK BELOW TO TASTE WHERE GAWKER COMES FROM
Comments
And once again, life imitates Willy Wonka's factory.
Though I have always wanted to taste a snozzberry.
You all better hope I don't decide to sell my taint.
Can't wait until this feature is added into "Barely Legal" and "Jugs".
I totally thought it was going to be a picture of Denton on the roof in his swimmers.
Tastes like burning!
Marketers have officially gone bat-shit insane.
This would be A LOT funnier if they just SAID the ads were lickable, but they weren't.
I have a lickable ad on my vagina.
You know all those people who flip through a magazine then put it back on the rack? I'm not putting my tongue where all of those unwashed hands have been.
@TedSez: yeah, but does it smell like sulfur?
@flyoverstate: That's why I only buy magazines that are wrapped in plastic, usually black.
@collegecallgirl: Wait till they have lickable Victoria's Secret ads. Or a lickable David Beckham underwear ad. Or lickable Trojan ads. Or if they make those escort ads in the back of NY magazine lickable. The possibilities are endless.
I've often thought that if I could lick my own magazine, I'd probably never leave the house.
@misssgolightly: If you think about it, everything's already lickable.
@collegecallgirl: I'd want to be a flavor specialist for the lickable ads. "Oh, Katya, young Russian bombshell, ready to please? Make her smell like cheap vodka and cigarettes!" "Victoria's secret, page 7? Coke and sweat!"
@misssgolightly: The Trojan ad would smell like latex and boredom.
@collegecallgirl: That sounds more like a free sample. JA will steal that idea from you by close of business today.
@collegecallgirl: And overcautious dullards with no sense of adventure.
Tastes like teen spirit.
Highly recommended for subscribers to Guns & Ammo.
@KarenUhOh: And Panda's Ass Fancy
@TedSez: Nice, Ralph.
David Beckham's ad would taste like sweaty balls and tractor exhaust.
Oh, wait ... we weren't supposed to be licking the pages before? Well that's just great.
A couple of weeks ago I proposed a new iPhone that's activated by licking; the receiving end is in Steve Jobs's pants, of course.
As the president of First Flavor, the company bringing this Peel 'n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch's used the term 'lick' in their ad and no one seems to have bothered to read the fine print.
Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved!
The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a 'Taste Drive'!
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