· In an uncomfortable marriage pitting one of the coolest brands on the planet with, um, a lesser-cool brand, Apple has become a signature sponsor of American Idol. What does this mean for you, the Apple/Idol fan? iTunes carries show downloads, the iPod becomes the show's "official digital music player," and the company's next top-secret product launch, the iPaula, will perform all the functions of the iPhone, but with improved wasted and weepy functionality. [Variety]
· Toshiba concedes defeat in the high-def war, giving Blu-ray the official win, and relegating HD-DVD to the obsolete technology junkpile. (Attention unnamed dance-punk bands: Blu-Ray Or HD-DVD is up for grabs!) [Variety]

· Juno is officially the biggest sorta-indie movie success since My Big Fat Greek Wedding, boding not well for CBS's planned sitcom, How I Was Conceived By My Mother, which picks up where the action left off. [Variety]
· Summit Entertainment is pinning its hopes on Twilight, a vampire movie with "strong elements of a high-school romance," (read: One Bat Hill, The O-Positive C, Gossip Ghoul...OK, we'll stop.) [THR]
· Ryan Phillippe falls into Ari Emanuel's firm-yet-tender embrace, and signs with Endeavor, fully sold on their partners' passionate, "Soon they'll be calling her the ex-Mrs. Phillippe!" platform. [THR]

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