The Wall Street Journal's lifestyle magazine, Pursuits, has a brand-new name! It will be called: WSJ. Note the period... the period is part of the name. OK? WSJ (period). Wow, that's even more annoying than Yahoo! or OK! "Its understatedness suits the personality of the Journal and avoids the pretense and artifice of many bad magazine names," says a WSJ(.) spokesperson. "The three letters happen to be typographically quite pleasing." Not as pleasing as WTF! (We think the period stands for Rupert Murdoch symbolically putting his foot down: "No, srsly, guys, I am in charge now. PERIOD.") [WWD]

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