It's true that it turns people off. I have a half-empty two-liter bottle of Snide that's been sitting in the fridge for like months.

He didn't open his mouth without detracting from the sum of human knowledge.

@lawyergay: I haven't even opened the Astrosnide sample I got in the mail.

Would have been more interesting if you'd had this conversation fully clothed in a bathtub.

Richard Rapaport is totally looking up at Denton's analysis, annoyed.

Are hot chicks in bikinis considered snide? I usually only buy the brand of beer being hawked by underclothed hotties.

At least someone thought up, "Nanny-nanny boo-boo," Richard.

You just stole it.

Snide or not, I just want Rainn Wilson to stop staring at me.

As everyone in the John Birch Society knows, salesmanship is the basis of Capitalism and America's contribution to the arts and sciences.

If some salespeople are being snide, it's your foam-at-the-mouth rabid-right wing duty to ignore them.

Snide goeth before The Fall

When I see snide advertising, I'm just, like, 'whatever.'

Not only are the snide ads a problem, but the snarky and snippity ones too.

What we need is more snuggly advertising. Like those Charmin commercials.

All I know is Noel Coward and I giggle like schoolgirls whenever a Jack In The Box commercial is playing.

@Flashman: Nanny-nanny goeth before a boo-boo.

I would counter-propose that advertising that doesn't help a business sell product is bad for business.

Just when advertising was getting interesting, along comes Mr. Buzzkill . . . Actually, the one that kind of bothers me is the "old white men are so stupid and not as cool as young black guys" WaMu commercial theme. Though, if it makes people vote for Barack, I'm all for it!

People were idiots and did what ads told them to do a hundred years ago, and they still are/do.

Whereas in 1900, that meant using a mercury-based salve as lip balm, now it means that Fool's Gold does well at the box office.

Also, that photo. Stop it, Richard Rapaport. You'd have been better off snapping yourself chugging a Bud Light at an 'awkward angle'.

I'm still trying to get my mind around Nick Denton's analysis. What's he trying to sell me?

Dear Gawker,

For what it is worth, in my original draft of the piece "Advertising in the Age of Snide" for Ad Age, I included the following sentence, which, I think, defines in a deeper way what I was trying to say, but for whatever reason didn't make the final cut:

Look up "snide," and you find it synonymous with "sarcastic," "nasty," and "malicious." Snide is evil twin to the "silver-footed ironies" poet Edith Wharton attributed to Henry James, who used irony, she felt, "like a cobweb bridge flung from his mind." What is flung from today's advertising mind is rather " 'tude," cross-dressing as irony, but actually something baser, meaner ... something "snide."