Yahoo's long-missing Sue Decker has, at last, surfaced at the Interactive Advertising Bureau's conference in Phoenix, where she and CEO Jerry Yang told the crowd that everything is fine. Yahoo just needs a little more time. Remember Panama? Decker's hoping you don't.
This time, Decker said, investors and employees should hold their breath for Apex. It's an advertising platform that allows agencies to build one campaign encompassing search, display, mobile and more. Decker said the plan is to launch in the second half of 2008. Which, according Microsoft's Kevin Johnson, means it'll be called Apex Live.