Why Philippe Dauman Jr. is our new heroI'm a hustler baby, that's what my daddy's made me. The son of Viacom CEO Philippe Dauman gets guff from the likes of Silicon Alley Insider's Henry Blodget for running yet another NYC-hipster online music company on the side from his day job as a "strategic partner development associate" at Google. Don't tell Silicon Alley Insider about the sex and drugs.

Dauman Jr.'s got his dad's Park Avenue pad in which to throw parties. According to people who have attended, they're the kind of snorting-lines-off-models'-behinds bacchanalia we never get invited to with lots of girls, boys, boys and girls. We've also heard he goes out with a professional dominatrix. How does he fit all this into his schedule? Unlike us, he doesn't waste time wishing he was Philippe Dauman Jr.