Funny and sucky things happen when ads on websites get juxtaposed with content that the advertisers wouldn't like to have associated with their products. For example: Panasonic Toughbooks are super tough computers. One reviewer says they can take anything—"That includes being dropped from almost a metre, being showered with water, being thrown in the mud and being dragged through dust and sand. It's therefore no surprise that ToughBooks are used by the US military." So maybe appearing right next to these torture photos from Abu Ghraib on WIRED's site really was a good branding opportunity. Ehhh... some things just don't sell well. (Click to enlarge). [WIRED]
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