What with all those new condos and shit going up in Williamsburg, a bunch of rich Manhattanites will have to be persuaded to cross the river to Brooklyn one way or another. So how about this: Williamsburg is edgy, so we will name our new luxury condominium the "Edge." Further, Williamsburg is gritty, so we will acknowledge that harsh fact in our advertising; but we will contrast it with the glamour which also resides in Williamsburg [Copyranter]. The neighborhood is quite the enigma! Weird, cause the Williamsburg I know is just full of people who remind you of yourself, if you were more annoying. That, and hipster dog parades.

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