What were the last moments of Heath Ledger's life like? Esquire doesn't have the exclusive! So their reporter Lisa Taddeo added a gimmick to her story about the actor's final days: She wrote her story in the first and second person as the late actor, using Chuck Palahniuk's dramatic narrative style (which is pretty close to Esquire's default). The magazine cleverly introduces the piece as "reported fiction," which means we don't get to know which details of Taddeo's piece are true. So why didn't she just invent the whole thing? That seems easier. [Photo: Getty]

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