Ziff Davis Needs To Make Some Money Online, QuickZiff Davis Media, the publisher of PC Magazine and other tech magazines and websites, filed for Chapter 11 bankruptcy late yesterday. Its revenue from print has nosedived since the end of the tech boom, and it hasn't been able to make up for it yet online—like most other publishers. "We feel like we're in a position poised for wonderful growth," said ZD CEO Jason Young, being disingenuous to a heroic degree. "We just need to solve this issue." The issue being your whole business! Some perspective: Print revenue for ZD fell from $215 million in 2001 to $40 million in 07. Now they owe creditors about $200 million more than they have. In PR terms this known as a "restructuring." In real terms, a long and painful death. [AP, Paid Content]