New Media Firm Name Apparently Composed Via Txt MsgSteve Friedman, a director who recently departed the Shelley Ross-terrorized CBS Early Show, is teaming up with another ex-CBSer to show needy clients how "the crazy quilt world of new media and old media work together." And you know that you're dealing with experts, because they have a wacky, new media name for their firm: Vir2L Media. That's the way these internet types spell things these days, seriously! They should have great success as consultants telling clueless corporate types what to do, as long as nobody uses The Google and gets them confused with Vir2L Studios, which already existed before they picked their name. Such a wild, wild media world. [TVNewser]