The great thing about the idea of "guerilla marketing" is that everything qualifies! Did you tell your friend a movie is good? Guerilla marketing. Put a sticker up? Guerilla marketing. Wear a certain kind of shoe? Total guerilla marketing. Now, it appears that the simple act of scrawling on posters on the street with a black marker qualifies as a sophisticated guerilla marketing campaign. The Black Lips probably paid thousands to an underground marketing firm so secret that you have to find its phone number written on the wall of the Alife bathroom to get this kind of street-level PR for their upcoming show. Or they just did it themselves when they were drunk one night. After the jump, photo evidence [via Copyranter] of this three-is-a-trend strategic marker-based promo campaign currently invading the streets of the East Village. (Ha, the "lips" thing is kinda clever though).
[I'm going to start tagging "Gawker" around Greenpoint subway stations now, so please take pictures and post throughout the blogosophere, guerilla-style.]