Public Relations, psycho, advertising, branding, marketing, stunts

Psycho PR Stunt Of The Year

What would you do if, out of the blue, you—a reporter—got a mysterious scrawled-on envelope in the mail one day with only a pair of panties in it? Probably be happy, if you're a man. But what if, the next day, you got an anonymous ransom note-style card with your picture on it, reading "I've got my eyes on you?" Load the gun and call the fucking police, that's what. But don't worry! It was all a PR stunt by some "branding agency" to get some media love! What. The. Hell? Bad move, to say the least. This is America, where reporters shoot first, ask questions later. [via Ad Age]

5:20 PM on Fri Mar 7 2008
By Hamilton Nolan
1,426 views
12 comments

Comments

mathnet at 05:26 PM on 03/07/08
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Connectedness Index: 581

Guerilla marketing for Staples.
belltolls at 05:27 PM on 03/07/08
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Connectedness Index: 209

I just would have thought it was one of the kids in the neighborhood.
paperbullets at 05:28 PM on 03/07/08
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Isn't that idea stolen from Arrested Development?
Chief Wahoo at 05:46 PM on 03/07/08
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Please. I'd like a day where I don't get a pair of panties and a threatening note in the mail.
Asunshine at 05:49 PM on 03/07/08
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whatever. as long as its a good picture. i've been needing a new facebook picture for days now.
MidgetTosser at 05:51 PM on 03/07/08
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'tards. That said I might send Ken Wheaton a used pair myself.
Michael Jahn at 06:21 PM on 03/07/08
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Isn't this simply a new phase of "To Catch a Predator?"
BettyCrocker at 07:16 PM on 03/07/08
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Connectedness Index: 1036

It all depends on whether they were clean or not, and what size they were.

Who'm I kidding - I'd wear like a party hat on the E train.
flyoverstate at 12:31 PM on 03/08/08
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Not funny. I'm a reporter, been stalked by a crazy, who literally went to my kid's school, showed up at my work a few times, then showed up on my doorstep with a shotgun about 2 a.m. and yelled for me to come on out, he wanted me and him to go for a little ride. Thankfully, he had confided his plans to come get me to a less loony friend, so I didn't happen to be home at the time.
But, that and a few other crazies is what convinced me to get my concealed carry permit. Such is the cushy job of a reporter working the cop shop beat.
flyoverstate at 12:33 PM on 03/08/08
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Oh, and that PR agency...someone should show them a little love, in an abusive, violent way.
mepo at 09:41 AM on 03/09/08
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Connectedness Index: 109

My granny who lived in a council estate (Projects for you Americans) in the 1960s received hate mail from a neighbour which siad "You think you're so fucking great with your french knickers". Needless to say she dried her smalls inside the house from then on.
famousauthor at 01:04 AM on 03/10/08
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Will these people be winning one of the annual PR Week Awards? For cleverness??