Psycho PR Stunt Of The YearWhat would you do if, out of the blue, you—a reporter—got a mysterious scrawled-on envelope in the mail one day with only a pair of panties in it? Probably be happy, if you're a man. But what if, the next day, you got an anonymous ransom note-style card with your picture on it, reading "I've got my eyes on you?" Load the gun and call the fucking police, that's what. But don't worry! It was all a PR stunt by some "branding agency" to get some media love! What. The. Hell? Bad move, to say the least. This is America, where reporters shoot first, ask questions later. [via Ad Age]