Jeff Bezos more interested in BlackBerry than founder and CEO Jeff Bezos didn't seem too attentive in the "Top Ten Lessons Learned in E-Commerce" panel earlier today at the South by Southwest conference in Austin. While CEO Tony Hsieh presented his ten lessons — "don't compete on price" and "don't worry about competitors" among them — Bezos spent most of the time on his BlackBerry. Captions in the comments, please.