"I think the Google logo is childish and ugly," Jeff Veen just said at a SXSW panel. Many designers share Veen's opinion. It's notable only because Veen is in charge of user-interface design at Google. Are we going to see a revamp of the logo? Unlikely, if only because there's so many billions of dollars of brand value attached to the current ugly, childish version.

Contact information for this author is not available.