Dallas Mavericks owner and well-known billionaire blogger Mark Cuban has banned bloggers from the team's locker room. Hypocritical? Cuban says there is simply not enough room, explaining "I am of the opinion that a blogger for one of the local newspapers is no better or worse than the blogger from the local high school, from the local huge Mavs fan, from an out of town blogger." Right-o! For a rich, supposedly savvy blogger guy, Cuban obviously doesn't know what the fuck is going on in the media these days. One newspaper editor challenged him by saying that blogging is part of newspaper beat reporter's job now, and Cuban responded like so:
"If he is correct and blogging is part of the base job of being a beat reporter, thats a sad commentary on beat reporters. They get 500 words in a story about a game or event, if readers are lucky. If there is excess time, I would imagine that time could be spent offering indepth analysis and access rather than throwing up hundred word commentary on a blog. If there isn't space in the paper, then in depth analysis that takes advantage of the minimal marginal cost of publishing feature stories, IMHO, would be a far better use of a beatwriters time and serve as a far stronger differentiation that would attract readers.
Instead , we get bloggers from mainstream media. Newspaper blogging is probably the worst marketing and branding move a newspaper can make. The barriers to entry for bloggers are non existent. There are no editorial standards. There are no accuracy standards. We bloggers can and do write whatever we damn well please. Historically newspapers have set some level of standards that they strived to adhere to. By taking on the branding, standard and posting habits of the blogosphere, newspapers have worked their way down to the least common demoninator of publishing in what appears to be an effort to troll for page views.