Good news for Web 2.0 embedded reporter Sarah Lacy: Compared to Gene Simmons's sad, sad sex video and rumors of Jimmy Wales's misbehavior, most of the planet couldn't care less about your Mark Zuckerberg interview trainwreck in Austin over the weekend. In fact, hardly anyone wants to read about the South by Southwest conference at all. Zuckerberg's keynote limped in at 1/700th the traffic of my last Steve Jobs event for Engadget. Maybe next year SXSW can do a panel on the risks of getting your worldview from Techmeme.

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