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"I need more marketing and promotion on the Internet like I need a root canal without anesthetic," Capitol Records' Ted Mico told an audience at the "Ad-Supported Music, a New Hope for the Industry?" panel today at the South by Southwest conference in Austin. Fledging music startups seeking licenses from major labels frequently try to offer "marketing and promotion" in exchange for concessions on deal points. But as Beggars' Group's Simon Wheeler said, "Promotion is great, but only when it's built on a sound commercial base." The song remains the same: Show them the money.