A distressing new survey reveals that last month's Day Without A Starbucks—when the friendly coffee conglomerate closed for three hours in a gaudy PR stunt that placed the Olsen Twins in mortal peril—was a failure. While three quarters of all consumers knew that the closing happened, not even half knew why the closing took place [Ad Age]. Do you?
If you said, "In order to train employees to provide better customer service and a more consistent quality of coffee beverages for me, the consumer, to enjoy," then congratulations. This is supposedly the correct answer.
Pissed at the news, Starbucks threw a tantrum, dropping "Happy Planet" as a juice partner and signing on with fellow soulless corporate behemoth Pepsi instead [Vancouver Sun]. "We hate happy things," said Starbucks in my imagination.