If not in traffic or revenues, where has Bebo leapt ahead of MySpace and Facebook? In turning its social network into a TV channel, says NewTeeVee's Liz Gannes. She credits Bebo president Joanna Shields with figuring out the LonelyGirl15 phenomenon in 2007 and hiring the show's creators. Thus was born KateModern, which has been seen some 30 million times, earning exactly $405,000. Expect more of that, the pro-Bebo argument goes, now that the company is tied up with media giant Time Warner. With 2,099 more hits like that, and the deal might pay off.

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