Sex and the City Movie to Change Women's Lives Through Brand Exposure

The upcoming Sex and the City movie is going to be huuuge. Move over Academy Awards, this is going to be the new Super Bowl for ladies. Or at least advertisers hope so. The New York Times reports today about all the crazy marketing that's tied up in the movie's release. It's integrated! It's sassy! It's absolutely everywhere. ("the Skyy is the limit," writes Stuart Elliot.) Want to feel chic and cosmopolitan? Just trundle up to your local Houlihan's restaurant. You'll be able to sip a SATC themed drink named after your favorite character. Just like real New York ladies.

Want one of those super cute, bamillion dollar handbags the girls are always swinging around? If you visit Bag Borrow or Steal's (do you get it?) website, you can buy shit that's like the shit worn/carried by the women in the movie. Ahh. This particularly odious phenomenon (with more brand support from Mercedes, Vitaminwater, and "official spirits sponsor" Skyy vodka) continues to rumble on. An entire ridiculous lifestyle sold on the basis of imaginary people living in an imaginary city. When Mindy and her girlfriends are sitting at the Houlihan's in the Exton Square mall, sipping pink Skyy Charlotte-tinis, and petting their rented handbags, I wonder if they'll feel lied to, or if they'll just feel fabulous.