The upcoming Sex and the City movie is going to be huuuge. Move over Academy Awards, this is going to be the new Super Bowl for ladies. Or at least advertisers hope so. The New York Times reports today about all the crazy marketing that's tied up in the movie's release. It's integrated! It's sassy! It's absolutely everywhere. ("the Skyy is the limit," writes Stuart Elliot.) Want to feel chic and cosmopolitan? Just trundle up to your local Houlihan's restaurant. You'll be able to sip a SATC themed drink named after your favorite character. Just like real New York ladies.
Want one of those super cute, bamillion dollar handbags the girls are always swinging around? If you visit Bag Borrow or Steal's (do you get it?) website, you can buy shit that's like the shit worn/carried by the women in the movie. Ahh. This particularly odious phenomenon (with more brand support from Mercedes, Vitaminwater, and "official spirits sponsor" Skyy vodka) continues to rumble on. An entire ridiculous lifestyle sold on the basis of imaginary people living in an imaginary city. When Mindy and her girlfriends are sitting at the Houlihan's in the Exton Square mall, sipping pink Skyy Charlotte-tinis, and petting their rented handbags, I wonder if they'll feel lied to, or if they'll just feel fabulous.








Comments
Richard, my dear, you might be a national treasure.
Richard, LIED TO AND FABULOUS would make a good t-shirt.
There will also be an SATC Happy Meal at McDonald's, which will just be the box.
I've already bid on an SJP bit, harness, bridle and saddle on eBay!
Houlihans? Really? Houlihans???
This and that falling crane are the two most obvious signs of an impending apocalypse.
Don't forget what SaTC did for sales of the Rabbit!
[www.therabbitvibrator.com]
It has to be said, Bag Borrow or Steal is not the world's most terrible idea. I mean, I wouldn't sign up for it or anything, but I've definitely discussed the possibility with friends.
You can tell Houlihan's is chic now because they offer "Coffee Fabulosity". I wonder if Kimora is going to be the new brand ambassador.
(That's what they call them now, right? Brand Ambassadors?)
Why Houlihan's? Is Shoney Bear still miffed at Kim Cattrall?
@In Other News...: There will be a SATC ice cream cone which will just be the cone.
Wait, there coming out with an SATC movie? I haven't heard a thing about it.
@Mary Mouse: I get so many compliments on my Jaclyn Smith bag from BBS.
Exactly when did Manhattan become interchangable with Jersey?
ewh.
Isn't that what that barrier island aka Staten is for?
I want my rent to reflect this. I already live in that Happy Meal box.
What about the blow up dolls?
It has to be said, a lobotomy is not the world's most terrible idea. I mean, I wouldn't sign up for it or anything, but I've definitely discussed the possibility with friends.
@TomCruiseDiedforYourSins:
only the really classy ladies in manhattan drink their cosmos in Houlihan's.
@CodePink:
An SATC rum & Coke will only have the ampersand will is not fattening at all.
It's a New Line movie and, thus, will tank. They (what's left of them) couldn't even make money off of a Will Ferrel flick. True failure geniuses....
@In Other News...: A SATC Long Island Iced Tea is just Long Island, hold the tea.
Are any of the young women left in the city who came here because of the show? Or did they realize Mr. Big was a myth?
@videogoddess: Totally. I predict that on the SATC movie's opening day, the Dow will fall 1,000 points, Earth will be contacted by aliens, and Christian Siriano will actually stab someone.
@Kakapo: There is no way this will tank. That reminds me: I'm off to buy a tankini. This message sponsored by Anne Cole.
Is the picture from the scene where the girls won't include Kristen Davis because she's not dressed 80s enough or carrying a freakin hat box?
Julia Allison is ditching Dunkin' Donuts and hitching herself to this wagon. Mark my words. It will happen.
Hi. Not you. No, not you either. Not you. Hi.
"kristen" would make a great addition...
@fiveinchtaint: Is that a Big Ern McCracken reference? If so, thank you.
@Nard38: Good eye. I haven't seen this film in years, so not sure how it's bubbling up now.
@Phyllis Nefler: The SATC movie will only cost you $2 a share.
I used to work at the Exton Square mall. There will definitely be some tragic Charlotte-tini-drinking episodes.
Am I a spitzer if I keep my nightmare before christmas socks, figurines and pen?
Ha ha. Thanks for edumicatin teh Texan in y'alls Big City ways. Alls I know bout NYC is what I see on shows like SATC.@miss_roxxan:
@CodePink: Please God make it so.
sounds to me like the exploits of 4 married women from Ohio with a hotel room @ the marriot times square.....
only tourists (or naive college graduates working midtown) go chain restaurants. jeesh.
thanks to SATC and seinfeld.... we new yorkers be completely misunderstood....
Oh come on, people, don't knock Houlihans. They have liter-sized Long Island Ice Teas for only $5! Just down two, then go see the movie. It will be amazing!
For all of you knocking Houlihans, surely you haven't heard about their liter-sized Long Island Ice Teas, which cost only $5. Just down two, then go see the movie! It will be amazing!
@LeGagneur: only two?
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