Cisco Systems is the main sponsor for the History Channel show "Modern Marvels," but being the main sponsor wasn't enough. Now, Cisco is actually having themselves magically inserted into old episodes of the show, with just a little bit of new footage and some re-editing. The result is a three-minute "mini-documentary" in which Cisco execs talk about the show's topic, which will be "seamlessly woven in" to the show's commercial breaks. Um, scary! Next thing we know, the Gorton's Fisherman will be rescuing Gilligan on Nick At Nite. Could this ultimately lead to our dead heroes having their memories dredged up just to sell useless dreck? Oh, too late. [TVWeek, History.com]
TV Shows Themselves Slowly Becoming Ads
1:15 PM on Mon Mar 17 2008
By Hamilton Nolan
625 views
21 comments







Comments
Maybe someone can help me. There's a quote that goes, "On television, advertisers are the consumer and the audience is the product," but puts it better. Free lapdance to whomever can tell me the actual quote and who said it.
Why, just last night, while I was watching Who Dropped That Bomb On U? on THC, Abe Lincoln tried to sell me a Ford Escort, until Eliot Spitzer told me to go for the Fusion LX instead.
@rod: "Me want money"--TV
This explains why last night I watched Lucy Ricardo get drunk while doing a commercial for Mr. Clean.
I think I heard somewhere that Chef Boyardee was to be the newest host of Top Chef since Padma was leaving?
The tv version of a "SPECIAL ADVERTISING SECTION" (in tiny, tiny print).
All I know is it was Coca-Cola, Hasbro and Oscar Mayer that brought about the end of the Vietnam War.
@rod:
Chomsky?
Is Myth Busters going to be interrupted by Hair Club for men plugs? Plugs, ha! Oh, no I didn't, except I did!
@BalknChain: Is your point here that Myth Buster's target audience is dudes that are going bald? Now I feel awkward that I watch that show periodically.
@tominjersey: That would be interesting. War sposorship like 'Iraq war brought to you by Lucent Technologies'.
@rod: Lapdance from whom?
@marvel girl:
Chef Boyardee is certainly more qualified to host that Padma.
Maybe Uncle Ben could guest host?
The Glad family of products could be a show in itself. As long as Padma is involved, my tivo will tune in.
Here's the whole article. Where's my lapdance:
[www.zmag.org]
@Cheap Shot:
or Halliburton
Ghost Hunters brought to you by Linens n Things
oh, nah uh!
Gene Simmons' Family Jewels brought to you by Cialis.
Cause Bob walking through with a smile on his face is never out of place!
My college roommate's term for oral sex was Chomsky. As in, did you get any Chomsky last night? That could be the name for an alternative style of condom especially designed for oral sex. Wait a minute, Noam's still around. As you were.
PSA: fuck you, Oakland As, for moving to Fremont. Brought to you by Cisco.
I think everyone stopped watching Heroes because they went broke trying to buy every model in the Nissan family.
[heroeswiki.com]
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