With ICQ lending its name to an Israeli toothpaste manufacturer and Google trucking branded ice cream bars to its Mountain View headquarters, no wonder Jimmy Wales is thinking about how Wikipedia can cash in on brand licensing. The only problem: Wales's marketing ideas are as dull as his sexual fantasies. Board games? Discovery Channel specials? Boring!
Wales needs to think about the special attributes he — and he alone — brings to the Wikipedia brand. Wales is becoming known as a stud to end all studs, having bedded women around the world on Wikipedia-promoting junkets. Three words: user-generated condoms. Imagine the sum of all human knowledge unrolling before her eyes. Pick the right article to put on your article, and she'll edit herself right into your history. And worry not — they're as reliable as the information in Wikipedia.