This crosslinked and multiplatform new social interactive online media world is causing actual respected media outlets to fuck up. No question about it. Exhibit one: The national paper of record has allowed its core purpose of covering the news to evolve and extend to the point that this totally incomprehensible short video featuring Josh Hartnett staggering through the snow can fall under the Times' content umbrella. It's truly a long tail of crap, or something. The press release explains that the "T Community online" is all about "discovering what is new and hot in stylized online storytelling." Journalistic! Anyone who can intuit the meaning of this video, and logically connect it with the core purpose of the financially beleaguered newspaper industry in any number of rational steps, wins our undying gratitude. Couldn't the money spent here be used to give Sewell Chan a raise? Click to watch the star-studded clip.

Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.