New social networks fighting against ebb tide of user interestSocial network fatigue is nothing new, at least to The 250, and VCs are finally catching on — the Starbucks social network might be the watershed moment when everyone stepped back from updating their umpteenth profile, put down the double-tall soy mocha and said to themselves, "You know, maybe we've reached the point of diminishing returns."

I was on the verge of deleting my Facebook profile, except that as a Gawker Median, I have to have one per company policy. (Well, that, and Facebook's resident chanteuse Randi "Jayne" Zuckerberg left a note on my wall — air kisses!) I settled for deleting all but the basic apps. Just don't tell Mashable's Pete Cashmore the sky is falling. He seems like such a sensitive lad. (Photo by tomnono)