A site called The New Enthusiasm, which has been raising a ruckus around the web for the last few days with its fake Marc Jacobs ads, has been outed as the work of a creative agency named Hart + Larsson. It was obvious, since Marc Jacobs won't really start using unkempt, out-of-shape, bearded male models in wigs for at least another year or two. [Agenda Inc.]
Marc Jacobs Spoofs Way Ahead Of Their Time
3:12 PM on Thu Mar 20 2008
By Hamilton Nolan
2,426 views
6 comments








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That was entertaining. Although Bryanboy would have added a little Asian flavor to the mix.
There's an interview of the people behind the faux ads on another site.
[www.fashionista.com]
Well to be fair, Juergen tried to get Harmony Korine in a wig, but he ate it.
"Obvious" if you query the WHOIS on "thenewenthusiasm.com" it says it's registered to "Hart+Larsson"
I thought those were promo shots for a sequel to Superbad.
What's new about faux ads?
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