We've quite enjoyed Macy's new marketing campaign in which they put together their design "stars" in fast-paced montages jam-packed with one-liners from the likes of The Donald, Martha Stewart and Jessica Simpson, who's fully come to terms with her dumb blonde schtick by agreeing to pretend she just can't figure out how to open the darn door to Macy's while schlepping boxes of her stripper shoes. But the latest spot has us confused. Featuring Mariah Carey (she has a fragrance, unlike any other celebrity we know!), Carlos Santana (highly respected shoe designer and sometimes musician!), Donald and Martha, the commercial's theme appears to be the way in which consumer goods can inspire...quasi-rhythmical snippets on Santana's legendary guitar?
We have to say, Mimz has never looked better. That shiny hair, that flawless skin, the sparkly cleavage...it's all workin' for her here. Carlos, on the other hand, might be due for a trip to the barber shop. But our favorite moment by far comes when Martha, apparently busy directing a servant-type on how to properly display her bedding, hears the faint sounds of Santana's tunes and ever so slightly flashes a look of perturbed disgust. We already know Martha loves her some vodka, so who'd have thought she wouldn't appreciate some mellow music to wash it down? Finally, the commercial offers viewers the opportunity to see The Donald's Combover up close and too personal. Perhaps he should glide on over to the grooming section after the director yells, "Cut?"
- MACY'S [Official Site]