Last Saturday was the third annual New York City Pillow Fight in Union Square. Hooray for the relentless twee-ification of New York! Improv Everywhere is to blame for this, somehow. Anyhow, Gawker Videographer Alex Goldberg attended, and filmed the melee. If, like us, you wondered why you saw fresh-faced youngsters clutching pillows out and about in Manhattan on Saturday night, this should clear things up.