Vice Magazine, which was ironically abandoned by its target audience of dirty trendsetters at the exact moment it became popular, has finally discovered how to sell out IN SECRET. The new issue has an ad for BMW superimposed on the freaking cover itself—but it doesn't appear until you turn out the lights! As long as you don't read it in the dark, nobody will know you are bought and owned by corporations just like everything else in this rotten country, dude. This is a brilliant idea that may save the American print media and destroy the editorial/ advertising divide as we know it, and that's really all we have to say about that. [Media In Canada]
Vice Magazine Changes Everything As Usual
12:26 PM on Tue Mar 25 2008
By Hamilton Nolan
4,691 views
38 comments








Comments
The ad will never be seen b/c it'll be covered by a big mound of blow...
I just hope the 'Dos/Don'ts' section stays untainted by brands. I'd lose my faith in the entire media profession if I saw a Pontiac logo superimposed upon a picture of a hipster wearing his dad's old glasses and some thriftshop Zubaz.
Is that "Sasha Grey" on the cover? If you're not familiar with her "ouvre," look her up. And the more weakly constituted among you are advised to bring a sick bag in tow.
Sasha Grey wearing clothes...oh the hipster irony.
If you turn out the lights when reading Us Weekly instructions will appear from Dr. Kevorkian on how to kill yourself.
as long as they don't put ads on the back cover, that would be going too far
I want Vice to die a a slow agonizing death. If Hipsters were Christians, Vice would be the Holy Bible.
And, if you are wearing 3-D glasses, the American Apparel add on the back cover reveals an add for "Horton Hears a Who"
sweet christmas, is that Grey?
she looks so different when she isn't...uh...not that I am aware who she is. Or what she does. Or even have that one where she totally did it with the large blonde girl in Naruto cosplay.
The fashion choices of early 70's high school students: ultimately not that interesting.
@mitchel_stevens: Cosplay? Is that sex wherein one partner pretends to be a well-to-do black physician?
She's actually pretty smart if you check out her youtube clips.
@jackvinyl: Ha.
@TheHonJudgeSmails: No, they do that "It Was All Yellow" song.
@TheHonJudgeSmails: No, it's when one partner pretends to be Chris Martin.
@TheHonJudgeSmails:
no--not that one. the cosplay one involves grey at a comic convention, dressed as faye from cowboy bebop if memory serves. and then she finds a large lesbian girl dressed as a ninja.
and then it gets sort of interesting, but fairly boring.
if i ever watched that sort of thing.
@mitchel_stevens:
i mean...so...i sure hate them nerds.
@moff: @marvel girl: @mitchel_stevens: I like mine better, so there.
Please. The April 1989 issue of Woman's Day featured a Hamburger Helper ad that only appeared when wet.
Her Wikipedia entry is one of the best I've ever seen. A taste:
"Shortly after turning 18, Grey contacted casting agent Mark Spiegler through the Internet. He agreed to represent her, and he states that she is available for various sexual acts "
@TheHonJudgeSmails: It was better, but that's not going to stop us. It never has.
don't
@notsofresh: Does it mention that, in one of her films, she repeatedly asked her male partner to punch her in the stomach? And, disturbingly, he obliged?
@TheHonJudgeSmails:
pfft. all high and mighty since you recorded that single with Tokio Hotel.
@TheHonJudgeSmails:
speaking of, ever see Lemon Stealing Whore Gets Fucked in the Ass?
or the equally great Lime Stealing Whore gets Gangbanged ?
@TheHonJudgeSmails:
Yes, you're right but instead of the using the Kama Sutra as a guide, in Cosplay, you use your Picture Pages.
@mitchel_stevens: Did you steal my girlfriend's camcorder?
@jackvinyl: Hah! And pudding pops in place of dildos.
@TheHonJudgeSmails:
that was your girlfriend? but she swore it was her first time stealing someone's produce.
I prefer to read my magazines in the dark. I like the faint outlines of the text which renders idiotic articles barely readable - and the pictures of unattainable scenarios populated by people apparently chosen to make me hate myself even more than I actually do? They all kinda look like asparagus.
I don't even like eating asparagus, but looking at pictures of it in low-light seems to cheer me up.
@TheHonJudgeSmails: Actually, yeah, it did. It IS the sum of human knowledge, you know.
You know what's truly amazing? Way back in 2000, Vice did an ironic "sell-out" issue. The cover pointed you to all the ads inside instead of talking about articles. Like, "Ben Sherman, page 32."
Apparently post ironic-Vice now embraces not only the politics of media superstars like Bono but also the crass and deceptive commercialism that they were mocking in 2000.
How long till they have a Heidi and Spencer issue?
Ahh, Vice-you have to give it them. They know how to get the elite masses chattering.
Shit mag inside though-not as individual or interesting as it used to be...
"Maintaining the integrity of our cover - which is not usually for sale - while delivering a unique and rad brand message for BMW was an amazing challenge."
Advertising is gnarly!
@rantmagazine:boo hoo: exactly. even the do's and don'ts column sucks-a-clique's dick now-a-days. it used to be the best part of the magazine. it was truly funny. now it's all boring and paid for. it took a left at corny never to return at soon as it started hooking up with urban outfitters.
I want someone to make an internet game of trying to guess whether a photo is a do or a don't. I swear that they just randomly allocate them every month.
Wow, I love this idea...brilliant brilliant.
I love how people are complaining about a free magazine.
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