San Francisco-based advertising guru Hal Riney died this week at the age of 75. He masterminded a ton of corporate ad campaigns, but he'll go down in the history books as the man whose ads helped re-elect Ronald Reagan in 1984 [NYT]. His masterpiece for Reagan was "It's Morning Again In America," a minute-long spot that reassured Americans that everything is okay—with the rich, fatherly voice-over provided by Riney himself. Barack Obama really could have used this guy for the next several months. After the jump, the full version of Riney's "Morning Again" spot. Welfare moms probably didn't appreciate its success.